FRED PERRY

Service cookies play a crucial role in keeping the customer logged in, ensuring a smooth user experience, while also assigning a unique ID to their shopping cart, ensuring continuity of their selections even when checking out and returning on the site.

Google Analytics uses cookies to collect data about user behavior on a website, such as pages visited, time spent on each page and actions taken. This information is then used by website owners to analyze traffic, understand user behavior and improve user experience.